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Monkey World News

Tourism businesses recognised at Dorset Business Awards


GET YOUR AWARD ENTRIES IN NOW: Peter Scott of Dorset Chamber of Commerce & Industry
and Liz Willingham of Liz Lean PR urge tourism businesses to go for gold in this Olympic year

TOURISM businesses are being urged to go for gold in Olympic year by entering the Dorset Tourism Award in the Daily Echo-backed Dorset Business Awards.

Added to the competition last year, the category, sponsored by Dorset Chamber of Commerce and Industry and Liz Lean PR, shines the spotlight on what makes Dorset a popular place to visit and celebrates the industry’s enthusiasm for excellence.

The category is open to all tourism-related businesses across the county.

Wareham-based Monkey World Ape Rescue Centre was crowned winner in the award last year.

Shelley Fletcher, operations manager at Monkey World Ape Rescue Centre, said: “As we were heading into our 25th anniversary year we thought it was an ideal time to enter the Dorset Business Awards. Winning the Dorset Tourism Award heralded the start of an amazing year for us and to be acknowledged in the region was a huge boost to all the staff at the centre.”

Liz Willingham, MD of Liz Lean PR, added: “This award recognises those businesses and individuals who are working hard to raise the standards in the Dorset tourism sector.

“The category is open to any Dorset-based business which is accessible on a seasonal or year-round basis, and can demonstrate that excellence in service, customer care, hospitality and marketing are regarded as core business objectives.”

Peter Scott, chief executive of the DCCI, said: “Dorset’s tourism sector is vital to our region’s economy and this award celebrates the outstanding contribution of local tourism related businesses in attracting visitors to the area and delivering excellence in customer service that enhances the profile of the county.”

Entrants should include key objectives, including any details of strategic planning for 2012 through to 2014; how customer feedback is obtained, responded to and how performance has improved and customer satisfaction has increased; how the business is promoted and marketed to attract visitors; evidence of initiatives that have been introduced to enhance visitor experience and commitment to staff training and development.

The awards are free to enter and entrants can submit an entry via www.dorsetbusinessawards.co.uk, or print off an form and submit a paper-based entry. The closing date for entry is Friday September 14.

The awards are also backed by Wave 105 and supported by the Dorset Echo. For details about the awards, or to purchase tickets for the Gala Dinner on November 29, contact Shirley Ewart on 01202 714812.

Dorset Chamber of Commerce and Industry profile

Dorset Chamber of Commerce and Industry is Dorset’s leading private sector business support organisation.
Building on more than six decades of serving the county’s business community, both at home and abroad, Dorset Chamber works to further the interests of its 850-plus member businesses of all sizes and sectors, delivering the very best services, business information and advice.

Sandbanks-based Liz Lean PR is a pro-active public relations and event management consultancy with some of the most heavyweight clients in the south coast. Founded in 1998, the consultancy works with a strong portfolio of clients across a range of sectors including professional services, tourism, retail, leisure, hospitality and charity.

The team forges close links with clients, becoming an extension of the team, to deliver effective campaigns on both a regional and national level, using both online and offline media.

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